Overview

What this looks like in practice

Most stores leak revenue in known places: slow pages, confusing product pages, checkout friction. We find the leaks with data and fix them in priority order.

CRO is a program, not a project: hypotheses, tests, and a compounding win rate, reported monthly against revenue.

Core Web Vitals as a release gate
A disciplined experimentation program
Wins measured in revenue, not opinions

What's included

Inside the engagement

Performance Audits

Lab and field data analysis with a prioritized fix list.

Core Web Vitals

LCP, CLS, and INP budgets enforced in the build pipeline.

A/B Testing Program

Hypothesis backlog, test velocity, and clean statistics.

Funnel Analytics

Session analysis and instrumentation that show where money leaks.

Checkout Optimization

Friction audits and iterative fixes on the highest-stakes flow.

Personalization

Segment-level experiences that lift average order value.

How we work

A process built for momentum

Discover

Workshops and audits to align on goals, constraints, and the metrics that define success.

Design

Architecture, UX, and a delivery roadmap, validated with prototypes before we commit code.

Build

Agile delivery in releasable increments, with demos every sprint and quality gates throughout.

Scale

Launch, measure, and iterate, performance, experimentation, and a roadmap that compounds.

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Performance & CRO